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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image: SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of...

  2. Why You Need to Own Your Data & Digital Assets

    Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of ownership of accounts. Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Their strategy thus far has, by all accounts, proven to be extremely successful. Other media companies looking to succeed in mobile might take a page out of BuzzFeed's playbook, and realize that Facebook and other social channels represent the...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...