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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Pandora claimed a 2.5 percent share of the market with a $400 million haul, followed by Twitter and Millenial Media. The social networking giant saw its share of the market grow to 12.9 percent, good for an estimated $2.04 billion in revenues on...

  2. Why Social Media Listening is Important for Brands

    The brand also started talking on social media, however it was on unrelated topics that had nothing to do with the incident of the see-through pants. One reason that brands don't listen is because there's an overwhelming amount of social media...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:

  5. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    You know, you get too focused on search engines, and then you, for example, would entirely miss social media and social media marketing. It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Social media has become a vital aspect of an integrated marketing strategy. Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website.