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  1. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Lee Odden, Author of "Optimize" and CEO at TopRank Online Marketing, explains the thought behind the tweet:= Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing...

  3. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The session will be led by Lee Odden, CEO of TopRank and author of “Optimize”. The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from offline activities and how to use online partners to increase your...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    That’s the reason I used them for 7 years before they became a SEO client for TopRank," Odden notes. PRWeb has turned the traditional press release designed purely for mass communications and press appeal into a more powerful form of search, social...