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  1. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Now, marketers must take a step back from the tactics of content marketing to refine their strategy. Step Back from Tactics to Focus on Strategy In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And the analogy extends readily to SEO tactics. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. And while press releases as a link building strategy is hotly debated...

  4. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. But other than a few technical issues that affect some tactics, not much...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Learn Valuable Content Marketing Tactics at ClickZ Live New York 2014: Creative Content Marketing: From Strategy to Execution When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued...

  6. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Content strategy can be used to achieve a number of different...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. For every $1,000 in your budget, spend $800 of it on proven tactics that are trackable...

  8. Content Strategy for an International SEO Campaign

    As with any other set of marketing tactics, don't bite off more than you can chew, which will have you run the risk of spreading your efforts too thin or not paying attention to important subtleties and distinctions required to connect with your...

  9. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This can include responsive design, click-to-call, or many other tactics. In 2013 many properties started to upgrade or create their monetization strategy. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned...

  10. A New Direction for SEO in 2014: The Secure Search Manifesto

    Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014. Tips and Tactics: Tips and Tactics: Tips and Tactics: Tips and Tactics: The Reality: Content, Page and Analytics Integration now...