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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    All of these different tactics require a multichannel digital marketing approach for optimal results. This article is less about the tactics involved with creating and marketing content as it is about underscoring the challenges of orchestrating...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Low-hanging fruit is often a maligned term in the marketing industry, but it really is...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As we're coming up on the one-year anniversary of Google...