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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation. Content marketing has gained much traction over the last 18 months and for...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day. The original search marketing conference is back! A series of themed "Champagne Roundtables" will...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    iteration on your message and your tactics, and a well thought-out strategy. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  4. Nuances of Spanish Language Search Marketing

    A Spaniard from Spain won't provide you the best cultural localization tactics for Mexico or Peru and vice versa. By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and...

  5. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through...

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Now, marketers must take a step back from the tactics of content marketing to refine their strategy. Step Back from Tactics to Focus on Strategy Improving organic search rankings is ranked as far less important as a content marketing objective, and...