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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As we're coming up on the one-year anniversary of Google...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation. Content marketing has gained much traction over the last 18 months and for...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day. The original search marketing conference is back! A series of themed "Champagne Roundtables" will...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    iteration on your message and your tactics, and a well thought-out strategy. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.