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  1. How to Google-Proof Your Small Business SEM Strategy

    For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. This is a solid SEM strategy. Similar to putting your entire stock portfolio in a single equity, it isn't advisable to put too much...

  2. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Via the region of interest analysis, we tried to find similar areas that are important for online marketing, in-house, and agency teams that try to achieve the best results via SEM, SEO, affiliation, and social media marketing.