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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). Enter in some competitor domains and see how much...

  2. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    Benefits include improved display ROI and a reduction in display costs. DSPs as a Driver of ROI And how do you link this to ROI? Imelda blogs at SEM Booty and is also on Twitter @imeldak Analytics and media buying is converging - with DSPs, the...

  3. Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco

    The speaker line-up is just as impressive: aimClear's Marty Weintraub, ROI Lab's Tami Dalley, and SiteLogic's founder Matthew Bailey. Imelda blogs at SEM Booty and is also on Twitter @imeldak Imelda is the E-Marketing Manager at Tektronix...