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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. Search, social, content, and digital marketers probably agree...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. But according to a new study by YouTube marketing company Pixability...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive. Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    Budgets are have already allocated more funds to content strategies both in the U.S.and around the world, and content budgets for 2014 have already shown total increases. Over the course of the past year, content marketing has really taken the...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your...

  8. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There has also been an increase in the percentage of search marketing budgets in the under $150,000 per month range. Budgets over $150,000 per month were static or decreased. Safran thinks this influx stems from the increasing awareness and...

  9. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Every marketing organization will have three key areas of impact, Muret said:

  10. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Some of the techniques discussed are less exact than others, but they do address the current black hole most marketers face in a way that can at least justify budgets, gauge ROI, and chart progress. Whether it is a publisher, social network, or...