To those in marketing, "sales" is a dirty word. One of the best is to measure the social shares of their posts to find out what is the most shared, and to then propose a follow up piece. Email, phone, face-to-face meetings, and long-term...
Content marketing is starting to look and feel more like traditional marketing, she said. How do you show return on content marketing? These are the questions speakers Miranda Miller and Natalie Henley tackled in an SES Toronto session on content...
Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. However, these tactics are often blindly targeted to brand-promiscuous deal hunters, resulting in...
Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the last click or only click in a conversion funnel. However according to Custora, clients coming from social networks don’t stack up against the...
When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted through social media to garner feedback. My digital agency is rebranding, which means a new website, new logo, new...
Your primary goal is links and nobody wants to link to your marketing collateral. From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts.
Advertisers can get ahead of the competition, grow their social footprint and extend their mobile reach by including Vine as part of an always-on content marketing strategy. Brand marketers who are serious about their content marketing strategy...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site...
Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising. However, the report also states that 79 percent of marketers still run their social campaigns in silos...
So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks, whether it's Google+, LinkedIn, Wikipedia, Facebook, Twitter, YouTube, and so on.
Resembling a sort of inline image slide show, you find it in the Bing Social Sidebar for certain searches. Since its inception, the Bing Social Sidebar was used to connect you with friends and other social network connections to see relevant things...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
I recommend a phone call first (tread carefully, some hate this), and an email second with a social touch left for last. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a...
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Content marketing is the glue that binds the search and social media relationship.
Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website? Always Be Learnin' (ABL): If you're creating content to tick a box on your marketing plan, then any content will do.
Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network: Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an extension of the marketing campaigns you’re running in...
Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified...
The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...
Social/Mobile/Local marketing (that thing people call SoMoLo) This article will touch on two key changes in the search marketing industry: As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere...
Taylor Guitars Uses Social Media for Marketing & PR The brand also started talking on social media, however it was on unrelated topics that had nothing to do with the incident of the see-through pants.
