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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? Social Mention You should mine your social conversations and stalk-observe your audience; see what makes them happy, what they're talking about, what's trending, who the...

  5. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. The session focused on the fusion of content, search, and social data.

  6. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling. Support content and social marketing.