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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. For 19 percent of the respondents, paid search accounted for more...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    An often overlooked but critical part of content marketing is the headline. ClickHole is the latest and greatest online social experience filled with the most clickable, irresistibly shareable content anywhere on the Internet.

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. With some advanced social media tips, you and your community manager can easily build a slew of influential contacts.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Why Content Marketing Matters for the Financial Industry Make a plan and create an overview of your goals and what your content marketing will look like. Now that your head is about to explode with the many examples you've seen of content marketing...