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  1. Visual Storytelling: The Key Weapon to Content Marketing

    An entirely different, but highly related aspect of this conversation also includes the concept of data visualization, most often exemplified in infographics. Thanks to social networks, we’ve naturally been driven to a host of metrics that include...

  2. 7 Tips to Start Making Meaningful Connections on LinkedIn

    In order to successfully market your company on a platform like LinkedIn, it's essential that you focus on meaningful conversation and engagement rather than constant brand boasting. If you’re an online marketer it would make sense to join groups...

  3. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    In a recent conversation with DataPop’s Tal Halpern (Marketing) and Dave Schwartz (Client Services), I had the opportunity to pick their brains. In 2004, it became clear writers needed to join forces if we were to compete with overseas firms for...

  4. ModCloth Converts Customers into Brand Evangelists with YouTube

    Basically, just tune into your community and join the conversation. Our objective is to democratize the fashion industry,” says social media manager Natasha Khan. Just ask Susan Gregg Koger and Eric Koger, husband and wife co-founders of ModCloth...