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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Social media is more personal and has become about...

  4. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. In many respects, you can liken it to adding a new product to your marketing efforts, with its own microsite, email marketing...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural...

  6. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM...