Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. After understanding the composition of social membership, it becomes critical for marketers to...
Communicate Intelligence With Data Visualization Tools Let's hone in on the use of data in the context of e-business, social media, search and digital marketing. For years I have been emphasizing awareness of the social and search community of a...
Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer personas, generating ideas for new content and competitive intelligence. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to...
Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...
But is this all just a ploy to gather more intelligence for targeting ads? Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena.
This is why users are able to access historical data and competitive intelligence as soon as they log in to the dashboard, with no set-up required. Unruly, a video technology company, today launched a real-time analytics dashboard that allows...
Web of Trust (WOT) and Human Intelligence Great content and a strong social strategy can go a long way to developing a natural, well-balanced link profile. Lesson 2: Don't put off developing a content strategy, social strategy, and link building plan.
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Other ways consumers reveal their intent, and can thus be targeted, include visiting an advertisers site (site retargeting) and...
Integrating SEO intelligence into your content management and marketing process allows the content marketing team to: Automate SEO intelligence integrated into your CMS to boost search traffic, revenue, and ROI.
Lastly, the intelligence gained from running SEM campaigns should be directly applied to organic. As a result, social signals will continue to exert influence on SERPs, and SEO techniques will have to be applied to social properties.
The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email Marketing, Phone Call Tracking, Social Media Analytics, and many more. For others, that might mean better reporting or business intelligence.
Start by creating an interesting, yet challenging puzzle somewhere on your website that tests the endurance, intelligence, and problem-solving skills of a potential applicant. Not only will you get some great social signals and potentially some...
Big Data: Measuring the Immeasurable; Analytics; Intelligence But in 2013 we will start seeing applications that can make sense out of the exabytes (1 million terabytes) of data and provide insight and intelligence that will help you make smarter...
This appreciation is a fantastic opportunity for the analytics industry because it allows analysts to break free from the limitations of any one given data source and makes room for creativity process and measurement strategy in the pursuit of...
That is “dissemination of the intelligence across departments and organization-wide responsiveness to it. If your social team doesn’t speak with your search team there is a problem. The definition of integrated marketing continues to evolve beyond...
The goal is to gradually broaden the base of queries and keyword intelligence in which this new media type is identified as a worthwhile answer, content lead or end result for users. For example, rather than simply counting links to app stores from...
Analytics for existing competition: Your enterprise SEO strategies should support competitive intelligence. Another good way to approach the opportunity aspect of competitive intelligence is looking at:
Having the insight and intelligence to adjust the goal if more or less progress is being made than anticipated can only be accomplished with daily insight into accurate SEO data and metrics. Competitive intelligence.
Bing Ads Intelligence Tools If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy.
What industry intelligence are you lacking? The past few years chalked up many changes in the search marketing and social media world. With the avalanche of growth in the marketing industry - hundreds of marketing conferences have popped up in all...
