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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. Enter the competitive intelligence report. Some of the top competitors are using review extensions in their ads, which is...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Business Intelligence This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Although search and social elicit different behaviors, they have a strong impact on...

  4. Why Google's Hummingbird Algorithm Isn't for the Birds

    Intelligence through experience and predictability is applied to improve results. As search engine query intelligence improves – through entity recognition, entity authority, attribute recognition, and intra-entity connections – expect more...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. Steve Krull, CEO 45 percent of marketing execs feel they lack the capacity to put big data to work, according...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    When it comes to information gleaned from social media intelligence, you're bound only by your creativity. Stalking Social Conversations Hey, what's the point of your customers using the web for social conversations if you can't stalk them and use...

  7. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    The next step, it's time to leverage that proprietary intelligence that you acquired during this process and apply it to keywords (and corresponding documents) that are underperforming on your site. How to Set Up Goals and Track Conversions in...

  8. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    Business Intelligence is basically how marketers can make smart data-driven decisions. The SES Conference team is spicing things up for marketers and advertising professionals who attend the leading search and social marketing conference, SES San...

  9. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...

  10. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Web of Trust (WOT) and Human Intelligence Great content and a strong social strategy can go a long way to developing a natural, well-balanced link profile. Lesson 2: Don't put off developing a content strategy, social strategy, and link building plan.