Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Content development is not just writing copy – it's also content management, SEO, and social integration. We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale...
Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization...
Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Social behavior is ingrained into how we expect to consume information...
RG: For Bing, the social platforms with the most juice are Twitter and Facebook, because they have direct integration with both of those properties. This will happen through deeper integration of Bing, or who knows – maybe an acquisition of Bing at...
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Percent of Time Spent Online is on Social Networking...
Integration – how easy or hard it is, particularly with the other data sources that matter to you. When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say, no, let's do...
Google Places for Business gets a new interface with more Google+ integration. New integration lets Yahoo Mail users send files from and save to Dropbox, with no attachment size limits. Here's a quick recap of search and social marketing news and...
The Optimizing While Publishing Solution – SEO and CMS Integration Technology and CMS integration enables your content team to make optimizations that drive traffic and conversions. Search and social media technologies have taken huge strides over...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Dana noted that 25 percent of all social media users have interaction with...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Obviously, social signals are playing an increasing role and are important in developing a...
But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by weaving search engine optimization (SEO) techniques into their day-to-day work.
Facebook's last update was Graph Search with Bing integration, which lets users search using four different categories: People, Places, Photos and Interests. Social network Facebook has said it will roll out some major changes to its news feed...
This integration is robust, especially for those who deploy Activity Stream Integration. Social media is a focal point for brands. One of the most compelling reasons is because their marketing team, agency and/or consultants have convinced them...
Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.
In reality even your own website and blog though should have an element of "earned" as the integration of social commenting opens it up to the wider advocates. Understand the audience: Using existing research data, social data insight, analytics...
Well, she’s excited to start writing about the full scope of digital marketing and the power of integration. Brands won't see the same success nibbling on only part of the pie,” said Barone, who oversees Overit’s marketing, social media, and...
Google Catalogs does offer some integration with Google Analytics and an analytics dashboard of its own. Shopping is people coming to a publisher’s catalog through some shopping integration. Of course each catalog should contain web snippets...
Reach out to apps that might be a good integration partner for your content or business and hammer out a deal. Geofeedia.com – aggregates social and other API-sourced data by location and resells it to brands and app developers – make sure they...
The growth and importance of enterprise SEO, and the fusion of search, site, and social fueled by advancement and integration of technology brings opportunity to scale our search and integrated marketed efforts.
