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  1. Can Groupon Break Into the Search Market?

    Groupon has been on an innovation streak lately, introducing time-based deals and an app that gives users cash back on their grocery store purchases in the last two months. At the same time, the increased visibility that comes with detailed...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. Integration with Adobe social enables shared assets and helps brands manage communities on...

  3. U.S. Search Awards 2014 Nominations Now Open

    Innovation Best Use of Social Media in a Search Campaign Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. So whether you're in that group, or just want a short social history lessons, here's the brief...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It will force you to be creative, and it's no marketing campaign has ever succeeded without a few morsels of innovation. Jon Cooper of PointBlankSEO has a few well-known examples of these, such as this round up regarding links versus social media.

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great clarity for others. Forward thinking marketers have been evolving and developing content and on...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Future of SEO: Investment, Innovation & Integration Proactive marketers took this into consideration a long time ago and began to focus on social signals and convergence, page-centric methodologies, and content-based marketing approaches to...