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Social Influences

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local listing management offers multiple measurable influences to higher rankings in local search. Local videos, social media links and social sharing options Linking your map listings to local URLs, managing your NAP (name, address, phone number...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. In social advertising, the most readily available signals are based on a consumer’s social activities and declared...

  3. FTC Giving Native Advertising a Closer Look

    What does research show about whether the ways that consumers seek out, receive, and view content online influences their capacity to notice and understand these messages as paid content? How can methods used to differentiate content as advertising...

  4. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    It will be interesting to see how the outcome of this case influences the reputation management industry. This includes blogs, forums and social media. He personally controls every submission that is posted, unlike mega social media platforms like...

  5. 6 Billion Hours of Video Watched on YouTube Each Month

    For example, Gen C influences more than $500 billion in annual consumer spending in the U.S.alone. These companies know that on YouTube, it isn't just about rallying behind one show; it is about reaching the passionate fan communities of Gen C, an...

  6. 10 Vital Steps to Building Social Influence

    Being prepared to adapt initial strategies as new technology, social trends and competitive influences will promote long-term benefits of influence over time. Social media and mobile devices played significant roles in the campaign, which leveraged...

  7. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. It isn't just the runway that influences search trends. For further trend optimization and reach, the top 10 keywords for...

  8. Can Facebook Graph Search Disrupt the Google Habit?

    that directly influences your decision-making, but the question is how often they will make searches of this nature. To enhance the overall utility of its searches, Google launched Google+ in 2011, giving a social infrastructure to all of its...

  9. The Quick Guide to Developing Customer Personas

    Who and what influences their purchasing decisions (sources of influence). Even social media groups could offer a jackpot of different opinions. In order to develop successful persona profiles, you need to know where to get the information and the...

  10. Social PR Tips to Get Fit for 2013 Digital Marketing

    Avoid toxic social media influences and unnecessary SEO indulgences. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. If you want to grow your social presence, and right now...