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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Publishing for personal need, awareness, and engagement is an important part of your content marketing strategy. It starts with a well-thought-out strategy, which is complemented by tactics. Many marketers actually rush to produce content via a...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy. How to Adjust Your Content Strategy to Compete Much is hyped about the value and "magic" of social media marketing.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I think every business's content strategy will vary depending on their unique goals and priorities. I guess the recommendation that we give for everyone is "have a strategy before getting started. Pulizzi, on the other hand, talks about his...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Business strategy: The most important function in a content marketing strategy lies in the ability to integrate...

  5. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    For example, would it provide you insights into where to advertise, what content to create, whom to partner with, and how best to develop and implement your social media strategy? The report pointed out that "shared content in this category is...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. So, how can you approach content marketing as an SEO strategy that's strong enough...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?

  8. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    It requires a content strategy to really work people toward your website. I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI in social media. It can be particularly challenging when justifying the budget for social media...

  9. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Once you've identified your customer avatar, it becomes easier to focus your content strategy.