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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. Use multiple media types What's more, the correlation values regarding coefficients out of the social sector have decreased...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEO in the Boardroom: Leveraging Relevant Metrics Focus on different SEO metrics, such as deep-linking page visits, to understand what content is optimized and appealing to searchers. We will continue to leverage other search engine-provided data...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As we move toward a content-centric approach to marketing, search and social media new influence based metrics become more important. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. Below I've charted some influence factors and metrics for each. Select metrics for each tactic.

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    And if you want to get really smart then the Infochimp Influence Metrics dataset can help you mine data. Followerwonk is great for establishing influencers via Twitter based on their following and other key metrics like how much their content is...