SEO News

Social Influence

RSS
  1. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Simply following shares, chasing lists, and reporting on social media metrics alone serves little...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Influence is the swaying of beliefs, behaviors, or actions," according to Sam Fieorella, author of "Influence Marketing". It is the combination of content and influence that...