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Social Influence

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  1. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Simply following shares, chasing lists, and reporting on social media metrics alone serves little...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Influence is the swaying of beliefs, behaviors, or actions," according to Sam Fieorella, author of "Influence Marketing". It is the combination of content and influence that...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. It still has an influence on your business. But] you can use social media monitoring tools so...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. To be influential on the social web means you produce and share content that gets people excited about...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...