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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Unique viewing history You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Content was not only king during Apollo, it was also one of the earliest successful...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    So whether you're in that group, or just want a short social history lessons, here's the brief history of hashtags. A Brief History of Hashtags To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This drilled-down version will also allow you to identify if your competitors have been running any tests.Testing can be intuited by looking at the recent history of ads they have run—have there been a few different versions of an ad running until...

  7. 7 Content Marketing Tips to Recover From Google Penguin

    Relatability: A long history of research has shown that customers prefer to buy from brands that share their values. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to your core subject, but also...