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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. With all eyes in our community on the convergence of content, search, and social practices (with me...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Hand in Hand: Combining Social it turns out many of them were experienced bloggers who understood the ins...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  7. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    You use it to tag your tweets or other social media posts. Now, my wife's social media activity revolves around reading other people's updates on Facebook and Instagram, so I wasn't mad or anything, just disappointed when she asked me "Why would...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  9. A New Direction for SEO in 2014: The Secure Search Manifesto

    The role of SEO as the driver of earned media has become even more important as part of the content marketing revolution. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the...