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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    Take advantage of the built-in reach of your social platforms and promote it to your audience on Twitter, Google +, Facebook, Pinterest, LinkedIn, Tumblr, etc. Facebook Ads Facebook may get mixed reviews as a lead generation or conversion channel...

  2. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Until we see a large-scale, long-term study on the effectiveness of...

  4. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Facebook Facebook’s Mark Zuckerberg and Sheryl Sandberg have both made posts to promote their anti-SOPA initiative, a Facebook Page on Anti-Piracy Bills. Facebook opposes SOPA and PIPA, and we will continue to oppose any laws that will hurt the...

  6. Google ‘Search Plus’ and Our Ever Decreasing Circles

    For logged in users, if I’m seeing relevant results from people I know, there’s instantly a greater incentive for me to connect with more people on Google+, particularly as there’s a notable absence of ‘Search Plus Your World’ results from...

  7. Reputation Management: PR vs. Search vs. China’s Water Army

    Facebook has been in the spotlight recently as news of the social network hiring PR firm Burson-Marsteller in an alleged smear campaign on Google’s privacy issues went awry. And if rumors of Facebook entering China are true, the Palo Alto-based...