Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. Paid media allows every business to expand their reach, but it takes...
In fact, a recent report from the Altimeter Group, “The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media,” stated “…disparate tools leave marketers kneecapped at the workbench.
Last week, Altimeter Group published its report "The Converged Media Imperative," which explores how paid, owned, and earned media can join together to become a disruptive force in digital marketing strategy.
This is evident in a recent report by the Altimeter Group, which shows that developing ROI measurements is the primary focus of 48 percent of social strategists. Social media ROI has been a hot topic of late and will be a primary focus of many...
Jeremiah Owyang and the folks at Altimeter Group have put out a great report on the career paths of the social strategist. Thanks to Jeremiah and the Altimeter team for their great work and research. The team surveyed many social strategists, and...
Apple has most certainly validated the tablet market, with the iPad in conjunction with AT&T, so it's not surprising that other carriers are going to be looking for other partners to bring other devices to market," said Michael Gartenberg, a tech...
A: Lee Odden (TopRankBlog) Jeremiah Owyang (Altimeter Group), Mashable, Charlene Li & Josh Bernoff (Groundswell), Chris Brogan & Julien Smith (Trust Agents), Shel Israel (Twitterville), Steve Levitt (Freakonomics), Dale Carnegie books, Laurie...
It's a race to see who will work better and faster with everyone else," said Charlene Li, founder of consulting company Altimeter Group. A key question that remains to be answered in the social media battle is the interconnectivity of all the pieces.
The index was calculated by Wetpaint and Altimeter Group. But Wetpaint and Altimeter urge that you start now. A new engagement index is showing correlation is busting up some long held beliefs about social media.
Sign up for the SES Webcast with Charlene Li, the co-author of the best-selling business book "Groundswell" and founder of the Altimeter Group. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a...
Sign up for the SES Webcast with Charlene Li, the co-author of the best-selling business book "Groundswell" and founder of the Altimeter Group. Interested in finding out how to integrate social media into your business strategy?
Named "One of the Most Influential Women in Technology" by Fast Company magazine, she is the founder of Altimeter Group which provides speaking and consulting services to organizations looking to understand and thrive in a new economy driven by...
