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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    Social engagement cues In each ad group, an advertiser can see if there is an ad copy version designated as mobile preferred. Negative keywords can be added at the ad group level, campaign level directly, or via shared lists at the campaign level.

  2. Using Analytical Analysis to Help Improve Conversions

    First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. By reviewing gender and age group data with secondary dimensions set to Landing Page, you can get...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. Content marketers who are taking the torch in becoming more SEO...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  6. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for...