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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. There’s been so much energy and it’s been a great opportunity to learn from other marketers," said...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To be influential on the social web means you produce and share content that gets people excited about specific things. The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. Social Selling The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Discrete content elements – web pages, images, PDFs...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group did not act as pitchmen, but as reporters. A departure from his usual social media and digital flight pattern, Scott's "Marketing the...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    So whether you're in that group, or just want a short social history lessons, here's the brief history of hashtags. Now, my wife's social media activity revolves around reading other people's updates on Facebook and Instagram, so I wasn't mad or...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  8. New Google Shopping Overview & 4 New Tools

    You can be part of multiple social circles concurrently, and have different attributes when in each. The new PLA campaign structure is organized significantly different than your social circle. Imagine Google Shopping ad creation currently as your...