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  1. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Segment your social refers and consider giving special offers to the group that doesn't have as high of a conversion rate as the others. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out John's work on segments to learn more about segmenting search and social. It uses Neilsen's DMA measurements to group major metros into four quartiles (e.g. Advanced prospectors profit because they know where to look to find the nuggets...

  3. How to Create Compelling Content Based on Learning Styles

    The key to helping this group is to look at ways you can turn what may have been written content into something led by imagery. Social Social imagery led posts Social Social learners share many attributes with verbal learners as clearly the two...

  4. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    The Electronic Frontier Foundation (EFF) is reporting that social networking and web service companies are making strides towards becoming more transparent with users. report, the online activist group lauded a number of major companies for their...

  5. 6 Billion Hours of Video Watched on YouTube Each Month

    It's not an age group; it's an attitude and mindset defined by key characteristics. In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily...

  6. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. Leverage Social Media But that just isn't the case. In fact, Google's Distinguished Engineer Matt...