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  1. Adobe Analytics Adds 6 New Features

    It helps visualize and find the actionable meaning of mean, minimum, maximum, and standard deviation by overlaying column data in graphs. Today's marketers are being held accountable for consistently improving the returns they can deliver on...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Google Catalogs dashboard has an Analytics tab which takes the publisher to a series of exportable line graphs showing activity on all of the publisher’s catalogs. Here are some FAQs to help publishers interpret the graphs.

  3. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Provide the final image, take screenshots, make graphs. One of the biggest reasons a project fails is cross-functional teams are siloed, so start talking to the social team. The new year is the perfect time to kick your professional butt into gear.

  4. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Deep analytics and complex pivot tables can go a long way, but sometimes, people just want pretty graphs. Serious social demographic research In fact, for every task an online marketer may face on a day-to-day basis, there’s an average of 3.4...

  5. New Google Analytics Social Reports: Measure SMM Value, View Streams

    The Social Sources report initially shows two graphs: All Visits and Social Visits via Referral. The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media.