He serves up a quote from WinstonChurchill. It's important to understand the context of search and social referrals. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media.
I started my coverage of UK Election 2010 by quoting part of WinstonChurchill's famous speech, "We shall fight them on the beaches. So, as I try to figure out some of the lessons learned after watching the first social media Battle of Britain, it...
Okay, so it doesn't have the same ring as WinstonChurchill's "we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.