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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  2. Mobile Advertising Measurement: Winning the Long Game

    Search: The user completed a search within your app. Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. Long-term campaigns also play a role in building...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. As we get more experience in using search engines, we refine how we use them and begin...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't lose sight of the fact that there is indirect Google search love for the engagement you get on Google+. The rest of the social networks make us pay for that segmentation. According to Christian Ashlock, Product Marketing Manager at Google...