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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: Use multiple media types Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Extracting Key Data From Social to Inform Content Strategy I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that...

  4. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. Optimizing Your Content Strategy Through Social Listening

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Publishing for personal need, awareness, and engagement is an important part of your content marketing strategy. Many marketers actually rush to produce content via a stand-alone tactic that may get them shares but serves little business purpose...