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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. Andy Beal, author of the book Repped, was another featured keynote speaker, inspiring attendees to really think about their online activities in...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. But today I look at it as a blended force of paid and organic working together and tag...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Well, maybe, if you know how to get the right kinds of attention from other influencers in your community. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. Facebook chose to wait until a community asked...

  5. 9 Things You Must Update When Moving Your Business Location

    Tell Community Partners and Friends That You've Moved Change Your Physical Address Online Your online presence mustmove with you. I always recommend clients make sure each employee has a sheet with the normalized name, address, and phone number...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...