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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). The more people that see your content, the better chance you have of achieving your goals, be it developing brand...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. You still get the visit, but in addition to the visit you are getting...

  4. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. In 2011, there was a cleansing of sort in the social...

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    As I've illustrated, building equity into category and sub-category pages, which then flow to item-level pages, is essentially the secret to giving items maximum visibility in search. The home page has the most authority and equity to share with...

  6. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. By putting your brand authority behind your network of collaborators and building their authority, you can generate more...

  7. SEW Experts: Social Media Madness -- The Sweet 16

    In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.