Running back link checks on the site you get links from to ensure their equity isn’t coming from bad neighborhoods as that could pass to you. No one is in a position to be able to accurately predict what the next coming will look like but what we...
Build Brand Value and Equity How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session...
Start building up content equity on a few great sites. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. You still get the visit, but in addition to the visit you are getting...
One low effort/high impact tactic we use to give this subset of keywords a bit of “nudge” is to flow internal link equity (and semantic relevance) from your "link rich pages" to your target URLs. We've also engaged in link building (both domain...
With Penguin, it is likely that they manually built a list of article directories they did not like, crawled them, identified sites in those directories, and then went and saw which of those sites were getting a significant portion of their link...
Our SEO team conducted a study recently to see the impact of Pinterest and the potential social link equity, one can generate from “Pinning” pictures. For the sample test we took a domain with very little equity (0 inbound links) and created a...
E - External Link, Equity Equity When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood. A popular way of building links and creating new content.
What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity. While RWD enables a single URL structure (maximum link equity) it can be tricky to implement.
Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. In 2011, there was a cleansing of sort in the social...
As I've illustrated, building equity into category and sub-category pages, which then flow to item-level pages, is essentially the secret to giving items maximum visibility in search. The home page has the most authority and equity to share with...
Yelp also has considerable brand equity in local. As South by Southwest bears down, we're seeing accelerated promotion of products that fuse social, local and mobile media (SoLoMo). This evolves from desktop search in combining pull with a new form...
Campaigns with great content pieces and backed by powerful social influencers can do extremely well in getting you both increased brand awareness and increased link equity to your site. Leveraging your PR teams and building good social strategies...
However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. By putting your brand authority behind your network of collaborators and building their authority, you can generate more...
According to Tech Crunch, Facebook has cashed $120 million from private equity firm Elevation Partners in exchange for five million additional Facebook shares. Let's also not forget Facebook's new source of revenue via its brand new five-year deal...
In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Google Launches Official Social Media Blog Posted by Frank Watson Feb 10, 2009 Pushing Friend...
Social Media Predictions for 2009 SEW EXPERTS: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. When you are link building, and find a resourceful...
In today's building brand equity column, "7 Social Media Predictions for 2009," Erik Qualman shares seven things to look for this year. It's a new year, which means it's time to raise a virtual glass within your social network and toast your...
Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Just like dating, companies need to learn how to court their customers in social networks.
