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  1. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. To understand that in greater detail, one of the very best ways of getting a view of...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Integration with Adobe social enables shared assets and helps brands manage communities on their own sites. With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012...