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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. U.S. Search Awards 2014 Nominations Now Open

    Best Use of Social Media in a Search Campaign No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing.

  6. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Over the years Google algorithm has been changing to take into account social factors more than they were previously. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in...

  7. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. But] you can use social media monitoring tools so at least somebody is monitoring what's being...