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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Content is the short-term gain, but the relationships are where the gold is. Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    More engagement and time on site: Reading 1,500-words of pure gold puts someone in a very appreciative mood. Do you really think that misusing "their" vs.there" is going to make any difference in the social shares, links, or comments that you get?

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...

  4. How to Write Great Content: Because Awesome Content Won't Write Itself...

    We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. There's Social Q&A stalking which happens on sites like Quora. And like all delicious things, stalking customers on social media comes in...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Their technical expertise on some of these tasks is like gold. Social Media Integration Do the social media icons on the site go to the correct pages? Do you have the right buttons and social plugins installed for what you are trying to accomplish...

  6. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Or, some brand will license "Monday, Monday" by the Mamas and Papas, "Ruby Tuesday" by The Rolling Stones, "Thursday" by THE WEEKEND, "Saturday, Saturday" by Indeep Bakshi, or "Sunday Morning" by Maroon 5 as the background music for their next...