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  1. 10 Shocking Facts About Content Marketing Today

    Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone. With the number of consumers turning to social networking to make buying...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Keep taking that deep dive on a regular basis, but use this quick look to keep your own day-to-day social efforts fresh and relevant. By considering what other passions your community shares, you can then choose other social brands to evaluate and...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  4. Digital Data Trends – Search, Social, & Content Fusion

    The session focused on the fusion of content, search, and social data. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the 92 percent of global data...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Content marketing is social, and it's time to move...