So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks, whether it's Google+, LinkedIn, Wikipedia, Facebook, Twitter, YouTube, and so on.
Keep Social Ad Creative Fresh Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. Two of those marketers, Helen Overland from Search Engine People...
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? You can help your CEO feel more empowered and in control of his or her social media presence by narrowing...
Websites are now taking a backseat as social media networks offer more control. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.
A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site. Kris has sprinkled these phrases in all of her online properties – from websites to social profiles.
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
Social Media You may not see a lot of activity on the page, but it's important to keep it fresh. Ideally, your followers will spread the word via social media, forums and newsletters. In fact, I would argue that you have an obligation to use your...
Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer.
The challenge site's home page offers other reasons to choose Bing, including their "smart and always fresh" home page, video previews and translation service. Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. Invite them to promote to their own social networks and you'll get even more coverage.
The phones didn’t work but social media did. In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first on social media. But not too long after the blasts in Boston, there was a blast of a...
The Vatican reinstated their use of Twitter to announce that the new pope had been chosen, so seemingly social media is going to continue through Pope Francis' reign (although at the moment he doesn't have a “personal” account; at least not yet).
Erin Everhart is the director of web and social media marketing at 352 Media Group and a columnist for Search Engine Land. Geez, take Applebee's and their recent chaos in social media. Is getting links easier if you build these relationships...
In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.
In fact, I think of rel=author as the markup/signal that Google created for the purpose of finding a meaningful way to extract useful ranking data out of social signals. In fact, Weitz had this to say about why they separated social results into...
Drilling down the long list of best practices of building a better website covered by Murtagh in her book, highlighted are some of the top tier reminders when it comes to leveraging the social media and organic online publicity from your website...
You see all the stories you saw in your News Feed before, but with a fresh new look,” according to Facebook. The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals.
What’s more, as people share links and send social signals in the forms of Likes, tweets, pins, etc.traffic from organic search can increase due to improved position in search engine results pages (SERPs).
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. But today, as search continues to grow, thanks to social...
