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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  2. Digital Data Trends – Search, Social, & Content Fusion

    The session focused on the fusion of content, search, and social data. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the 92 percent of global data...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Content marketing is social, and it's time to move...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. A broader set of experiences or expertise can help lend your content a fresh edge. More than any other type of marketing endeavor, the...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    Go cold turkey and you'll find the world of fresh thinking (and fresh air) opens up, and you can return to the fundamentals of: Set up an RSS feed of your favorite resources and spend the first 15 minutes of the day reviewing, interacting, asking...