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  1. Digital Data Trends – Search, Social, & Content Fusion

    The session focused on the fusion of content, search, and social data. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the 92 percent of global data...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Content marketing is social, and it's time to move...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. A broader set of experiences or expertise can help lend your content a fresh edge. More than any other type of marketing endeavor, the...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    The process starts with Google and discovering the user's favorite social networks. Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    Go cold turkey and you'll find the world of fresh thinking (and fresh air) opens up, and you can return to the fundamentals of: Set up an RSS feed of your favorite resources and spend the first 15 minutes of the day reviewing, interacting, asking...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Help reduce the amount of fresh content you need to create by utilizing what already exists.

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Social: When someone makes a purchase, encourage that customer to engage with you on the various social platforms, the most prominent being Facebook. Mixing up your campaigns and offers will minimize banner blindness and keep your content fresh:

  8. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Your social entities such as Google+ should also be ranking, with your titles to be clear and easy to understand. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their...