As a case study, let's explore how the independent film "Reservation Road" can accomplish this. Offer dinner with the author of "Reservation Road," John Burnham Schwartz, as the grand prize. Now we'll discover how Focus Features can generate...
As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. For us, this meant Reservation Road plus.movie, book, author, director and actors.
The Reservation Road ChallengeWe're using the opening of an independent film as a case study for best practices in search marketing. Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic...
We need to "get the word out" about Reservation Road, a new feature film from FocusFeatures.com and director Terry George starring Joaquin Phoenix and Mark Ruffalo. If you select the link for "Reservation Road," you're taken to a page with a note...
The Reservation Road ChallengeWe're using the opening of an independent film as a case study for best practices in search marketing. Places Yahoo is Winning the War Against Google - Search Engine Wars, Social Media Systems
