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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The advantage in SEO is that we can instantly gauge the popularity of a piece by the amount of social shares and buzz to find the proven concepts. Another well‐known example is from Google. When the goal is to attract larger audiences for your...

  2. What Google Analytics New Social Reports Offer & What They Can’t

    When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism...

  3. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Retailers are a classic example, where lots of buzz and Facebook-only promotions will be done to drive foot traffic into retail stores. Google will aggressively roll out new features to Google+ and make Google+ pages more business-friendly.

  4. Facebook Nears Google Buzz-Like Privacy Settlement with FTC

    Google and Twitter both settled with the FTC for complaints involving social features; Google admitted to its privacy mistakes with Buzz and submitted to 20 years of audits, and Twitter acknowledged security lapses that made profiles more...