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  1. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search Engine Strategies: The Original Search Marketing Event Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The presentations over the entire three days struck chords with attendees, with some remarking that it was a "captivating" event, and others commenting that it was "truly thought-provoking. But you haven’t seen the last of me yet and there is no...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Additionally, some Pages share the same content over and over again, such as sharing the same news story for their business or the same event information. Don't Repeatedly Share the Same Content: This can be hard for marketers or businesses trying...

  5. U.S. Search Awards 2014 Nominations Now Open

    Search Engine Watch is also a media partner of the event. No doubt ready to top what was an impressive inaugural event, the U.S. Tickets to the event are $225 per person or $2,000 for a table of 10. Nominations open today and close July 18 for this...

  6. Future of Search & Content Marketing: Expand Your Mindset

    This, according to concepts emerging from Covario’s INFLECTIONPoint 2014 event on Wednesday. The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and other...

  7. Bing to Showcase Winter Olympics Data in Search Results

    Olympic Event Schedules Most information will appear directly inline with search results, while some information will be made available as Bing Snapshot data in a sidebar. Once the medals start accumulating, you can stay up to date on the medal...