This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland featuring content focusing on search and social.
That’s not to say they’re the only ones doing this; Forrester Research promoted a tweet about an upcoming webinar during an event I was at last week, in which they targeted the hashtag. Check out Jennifer’s case study, Real-Time Social Media...
The use of enterprise collaboration software with Facebook and Twitter-like functionality – like microblogging, profiles, and activity streams adapted for workplaces – will soar, eclipsing demand for more traditional communications and...
Shar VanBoskirk Adds Search Marketing to Forrester Waves Forrester’s Shar VanBoskirk recently announced she’ll be adding search marketing agencies and SEO platforms to her Waves, in which she performs detailed analyses of technology vendor and...
Other conference highlights included Oakland A’s GM Billy Beane talking analytics and Forrester Research’s Josh Bernoff on social amplification and positive disruption. Some of these highlights of the event came out of the sessions.
Bernoff, Forrester Research Idea Development SVP and co-author of the bestselling “Groundswell: Winning in a World Transformed by Social Technologies”, talked success in social media and how to best influence organizational change as the keynote...
Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.
Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. If you didn't attend the leading search and social marketing event, then you can still watch what could be called...
Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools - Search Engine Land Google is making use of its virtual tour abilities in Maps to provide Oscar fans with a walk through of the Kodak Theatre where the event is held and 3D...
Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. If you've ever been to a conference, speaking event, or association meeting then you know these...
Up to 43 percent of the world's online population will reside in Asia by according to projections from Forrester Research. If you're on the client side, agency side or vendor and feel that you can offer practical advice and education on search...
Up to 43 percent of the world's online population will reside in Asia by 2013, according to projections from Forrester Research. If you're on the client side, agency side or vendor and feel that you can offer practical advice and education on...
According to Nate Elliott of Forrester, "On the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.
Most recently, she was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company.
Cassanda Jeyaram, social marketing manager for InterContinental Hotels, gave the most practical advice for crafting social media programs, by employing Forrester Research's P.O.S.T.people, objectives, strategy, technology) rather than just...
Jeremiah Owyang (Forrester Research) noted scores of vendors in the white-label social search platform business are flooding the market. I'm 110 percent focused on Mahalo and 20 percent focused on the TechCrunch40 event.
Henry Harteveldt, a Forrester Research analyst, told the WSJ that the percentage of online leisure travelers using these engines has been holding steady, at 12% to 15% of travelers since 2006. In any event, there appears to be a lot of upside...
Beware of In-House Communications Breakdowns - While you may think you're getting your search-related points across to programmers, sysadmins, and others, that's not always the case, says Duane Forrester.
Forrester's CEO George Colony says Google's not worth $15 billion, but $6 billion might be seen as reasonable. In addition to having organized the event's nearly 60 sessions, I'll be delivering a conference keynote on the second day of the show and...
