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  1. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The presentations over the entire three days struck chords with attendees, with some remarking that it was a "captivating" event, and others commenting that it was "truly thought-provoking. But you haven’t seen the last of me yet and there is no...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Additionally, some Pages share the same content over and over again, such as sharing the same news story for their business or the same event information. Don't Repeatedly Share the Same Content: This can be hard for marketers or businesses trying...

  4. U.S. Search Awards 2014 Nominations Now Open

    No doubt ready to top what was an impressive inaugural event, the U.S. Search Engine Watch is also a media partner of the event. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Conference speakers appreciate content that highlights their participation in an event and helps them fill a room. Event organizers appreciate content that brings their event in front of a fresh audience.