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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Talk to them in their natural work or home environment. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. For example, currently, if you're targeting a German audience, most Germans are...

  3. Social Media Monetization in a 'Mobile First' World

    This has created an environment of fast and simple content creation that is fueling the experience of these networks and driving their rapid growth. Native ads also dovetail particularly well with the mobile environment because they are typically...

  4. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    This is today's search environment. Social media marketing has become a routine part of SEO recommendations. Buying banner ads on search? Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in...