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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Engagement rates on video One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Being able to perform the best practices of on-page...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. Note the significantly higher probability of purchase from customers who engaged...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement post consumption Engagement Cost per engagement Engagement rate For example, the same PDF can be formatted as a video or even a podcast. For example, if you created a PDF on the topic of running a social media campaign, you can create...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Don't Automate Engagement It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. But] you can use social media monitoring tools so at least somebody is monitoring what's being...