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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. Note the significantly higher probability of purchase from customers who engaged...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement post consumption Engagement Cost per engagement Engagement rate For example, the same PDF can be formatted as a video or even a podcast. For example, if you created a PDF on the topic of running a social media campaign, you can create...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Don't Automate Engagement It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. But] you can use social media monitoring tools so at least somebody is monitoring what's being...