SEO News

Social Engagement Reports

  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This secret segment series contains three segments that measure different levels of engagement with your brand: Check out John's work on segments to learn more about segmenting search and social. How to Use this Segment: Apply all four segments to...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. Coordination of social media visibility in the form of share buttons, social media profile cross...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To illustrate, this report demonstrates social engagement over ten platforms. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc.

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. Search & Social Google Analytics Advanced Segments

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? This includes generic organic search data, social media and other traffic insights. Channels in the Acquisition reports are rule-based groupings of the most-common sources of traffic, and...

  6. 10 Google Analytics Custom Events That Track the Untrackable

    When people talk about tracking article engagement, social shares (e.g. Tracking Engagement With Embedded Maps Tracking Video Engagement and Activity Embedding videos on your website can be great for engagement, but it could also be that no one is...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.

  8. 6 Billion Hours of Video Watched on YouTube Each Month

    He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.

  9. Driving Consumer Insights With Mobile Analytics

    But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...