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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Drive Engagement: # + Link = More Engagement These companies have realized that hashtags help drive engagement. When compared to Tweets without a hashtag, tweets with hashtags showed 12 percent more engagement (RT, favorite or @ reply).

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Facebook offers mobile app ads that promote this type of engagement by deep linking to specific contentthat correlates to a desired action. With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Engagement rates on mobile devices exploded in 2013. There is every reason to suggest that engagement with the World Cup in Brazil will surpass the levels of 2010. Secondly, the main purpose of digital video will change from purely brand awareness...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. It provides users with deeper engagement levels and brands an...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. In addition to the optimization of owned, earned and paid media for search, owned assets...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. It’s likely that organic posts with high engagement...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. The new multi-channel segmentation capabilities are best...