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  1. Native Advertising for Small Business: The Missing Link?

    By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a-half times more engagement as compared to an unpromoted post.

  2. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Facebook recently commissioned a study that showed multiple devices are now an...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...