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Social Engagement

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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Publishing for personal need, awareness, and engagement is an important part of your content marketing strategy. Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in...

  3. Mobile Advertising Measurement: Winning the Long Game

    Re-engagement Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. The goal of long-term campaigns is to make an impact in one of three primary areas...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success.