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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review social engagement stats Is there engagement with your brand on social media sites? SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. Any extra boost you can have from the author is also likely to...

  3. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Author Rank is still viable but it will be done through the use of entity identification and extraction coupled with other signals (i.e.linked entities, engagement, sentiment). What we’re hearing from multiple sources is that Google+ will no longer...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. There are several key ingredients that make this social media campaign so...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Publishing for personal need, awareness, and engagement is an important part of your content marketing strategy. Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in...