In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization...
If anything, in the age of authority and influence being generated though social engagement, one could say influence yields more power and is more sought after than ever.image credit: Brian Solis It is important for any brand or business to embrace...
Takeaways: Mari Smith has been known to say, "Content is king, engagement is queen. Additionally, as social networks continue to flatten the barriers of individual visibility, more and more "thought leaders" will continue to emerge.
Quora ranks questions and answers by user engagement. Track metrics to measure your experts' engagement: Metrics you could track include: Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
I am also clearly a sucker for personal language; "your" and "you" consistently crop up throughout my list of articles worth reading – so I guess this acts as proof that communicating to the reader in a personal way really does boost click-through...
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
Additionally, many companies are still struggling with their "voice" and how they might create engagement with their target audience in a more "human" way. Yet, many people are still trying to figure out exactly how social plays into their search...
Also, brands should consider that, with the increased adoption of Vine, many social media platforms are moving toward a more visual form of social engagement. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation.
But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...
It seems they're just following users' lead; last year the social network shared their own research, which showed that posts including a photo album, picture, or video generate about 180 percent, 120 percent, and 100 percent more engagement...
During 2012, video social engagement jumped from 42 percent to 70 percent. The growing mobile audience provides incremental engagement and revenue opportunities for advertising. For brands, video content generates more engagement.
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
Turning over their Facebook page to the fans was their single biggest turning point, resulting in massive levels of engagement. But an experimentation with posting interesting facts about Australia saw engagement levels increase exponentially...
Only a local presence can deliver the engagement and local flavor required to penetrate Graph Search and Nearby. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands...
Brands that have a clearly defined social persona will see higher engagement and a more loyal community, resulting in higher ROI. From buying a house, to vacationing in the south of France, to announcing an engagement, or a releasing a new album...
Infographic: How to Drive Better Brand Engagement on Twitter – Yahoo Advertising Solutions Tweets under 100 characters get 17 percent higher engagement than longer tweets and more tips. Here's a quick recap of search and social marketing news and...
