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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. With this strategy, the same content not only increases your website’s search visibility, but also...

  2. 3 Building Blocks for Content and Search Marketing Success

    The rise of digital and social media has fueled this consumer need for engagement and the move from push to pull types of marketing. If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to...

  3. Native Advertising for Small Business: The Missing Link?

    By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a-half times more engagement as compared to an unpromoted post.

  4. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Marketers want the flexibility to use multiple marketing channels - from search to...

  5. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Engagement rates on video Social shares on blog content As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review social engagement stats Is there engagement with your brand on social media sites? SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. Any extra boost you can have from the author is also likely to...

  9. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Author Rank is still viable but it will be done through the use of entity identification and extraction coupled with other signals (i.e.linked entities, engagement, sentiment). What we’re hearing from multiple sources is that Google+ will no longer...

  10. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. There are several key ingredients that make this social media campaign so...