Effective use of data will likely determine the winners and losers in every sector of the economy. For years I have been emphasizing awareness of the social and search community of a statement Google made in 2008 that Google's 'intel inside' was...
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? You can help your CEO feel more empowered and in control of his or her social media presence by narrowing...
In today’s tough economy, SEO professionals who constantly try to boost their productivity are going to go far. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked...
Programs like Kickstarter will democratize the development of mobile hardware, much like the app economy has democratized mobile software. As for local, Facebook will integrate sponsored stories, Graph Search, and its recently launched Nearby...
Because we're in an influencer economy, and so much content is being created, the one way to differentiate content is by how many other people are sharing that content or talking about that content. We're living in an influencer economy of sorts.
The 200 million mark may soon become, 300 million, 400 million and so on – and probably quicker than we all think due to factors such as a changing economy, a vast remote workforce, the rise in entrepreneurship, and the opportunities for...
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Bridging the Web and App Economy For example, rather than simply counting links to app stores from the web, in...
With the economy in the state that it is, making irrational business decisions without taking all of the options and data into consideration isn't the best move. By studying the Facebook ads for “Angry Birds Plush”, it can be determined that the...
After all, the name of the game in this economy is revenue and you can't make any if you don't have customers. Lesson #5 - Integrate Social Media With SEO It's no secret that social media has become much more important to search rankings recently.
With the economy beginning to recover, attending the leading conferences and expos in your industry is important to keep informed and competitive as we head toward the holiday season and 2013. Activating the Social-Search Dynamic
Some of these differences can be explained by the economy levels of some of these countries. Although India is substantially larger than the UK in terms of population, we need to take into consideration that the economy in the UK is much more...
Most everyone is skating toward deeper social integration with their search practices as a new social economy forms, but the puck looks to be going toward those who best engage rather than amplification of echoes.
Also, according to The State of Retailing Online 2009:Profitability, Economy, and Multichannel by Sucharita Mulpuru, "40% of shoppers report being shocked at the cost of shipping and abandoning the checkout process".
Few tech companies have performed as industriously in the marketplace, garnering the confidence of Wall Street investors to the tune of an 80 percent stock price increase over the last four years in an otherwise bad economy.
Now, I might argue that the big banks and shady mortgage lenders who caused the near collapse of the world economy are more suitable candidates for “the” snake oil salesmen of our time. If the state of the economy and levels of personal debt across...
The small business profile is not nearly as pretty, particularly in this economy. While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. An SEO professional may live and die by every algo update...
Rebecca Lieb, digital advertising analyst for Altimeter, commented that "the enormous ecosystem of companies in the 'Facebook economy' agencies, technology providers, and API-dependent plays such as Zynga, indicate that more than Facebook is...
Greg Jarboe, president of Internet marketing company SEO-PR, isn’t buying the MPAA line that not passing SOPA will kill off millions of American jobs; at the very least, he said, passing SOPA will have the same effect, through endangering the...
Brian Carter’s new book “The Like Economy: How Businesses Make Money with Facebook” is an excellent resource. I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012.
A surviving route-to-market in an economy where local business is struggling Increase your presence on social media and similar national (or international) sources that allow you to enter your own details
