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Social Dynamics

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  1. Social Media Monetization in a 'Mobile First' World

    In the past year, we have seen these dynamics play out in the social networking sector across a variety of companies at different stages of growth, maturity, and monetization. While the early phases of social media success tend to focus on metrics...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    More importantly, these YouTube dynamics will have a profound effect on how beauty brands and their agencies market and advertise. But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for...

  3. Critical Thinking for the Discerning SEO [eBook Review]

    In particular I found question 2 “If you could mandate just one change to the dynamics of search ranking, what would that change be? A number of recurrent themes appear throughout the responses in “Critical Thinking” that should serve to direct...

  4. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    Planning and taking the time to learn about the different platforms, options, and dynamics goes a long way in determining strategy (and ultimately success) in the location-based world. Survey your customers through your existing social networks or...

  5. Global SEO Programs Decentralize to Regional Governance Model

    The reason is that the content necessary to drive viral social media programs, along with the identification and marketing to influencers, requires knowledge of the localized market dynamics. SEO needs to be integrated into social media.

  6. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    Research, where he directs the Human Social Dynamics group. His research on social networks and collective dynamics has appeared in a wide range of journals, from Nature, Science, and Physical Review Letters to the American Journal of Sociology.

  7. Interactions With Transactions: Understanding Social CRM

    When most people hear CRM, they think of tools such as Salesforce, Zoho, and Microsoft Dynamics. Social CRM means different things to different people. So, how did I get involved with social customer relationship management (CRM) and Enterprise 2.0...