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  1. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Being able to perform the best practices of on-page optimization or video...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Note the significantly higher probability of purchase from customers who engaged with video and social media in the graphic above. The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the...

  3. How to Optimize Your Content Strategy With Social Listening

    Instagram and other photo/video based social networks contain a significant amount of conversations related to yoga. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A continuous video series on how to save money for a new home and how to get a loan for that home when the time comes. Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when...

  5. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Rarely does one person or vendor manage digital assets like the website, social...