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  1. Bing Predicts Weighs in on Scottish Independence Vote

    Noting election-based predictions are not as easy as reality TV or as tough as sports, Bing says, "the key differences are that (1) individuals are more likely to freely share their true opinion on their favorite Idol contestant than they are on...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If the sentiment around this latest feature is any indication of how some will react to change on Twitter, the social platform may have its work cut out for it. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer...

  3. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. We also can see that a significant portion of the conversation is happening...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. According to the data, 80 percent used the Twitter.com website to share.