My agency recently completed a co-exposure test to better understand the impact on keyword synergies. The power of integration from other channels is more easily measured and shown via attribution or other data points.
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. Include a campaign name and other meta-data in your tracking...
I should disclose that SES Toronto is a client of my agency. That said, whenever there are updates, truckloads of available data, blog posts and reviews about the subject come with it - so much so, that I think we could easily get consumed by it all.
As always, I should disclose that SES Toronto is a client of my agency. Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha...
However, I'm an agency-based SEO working across numerous industries, and while collating this list I have undertaken a range of SEO roles from being in the trenches writing title tags to running an SEO department.
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...
Working in an agency, I reckon this saves me at least an hour a week. If you’re editing a lot of data you might need to view how changes in one area make a difference somewhere off-screen, perhaps in another worksheet tab.
I should disclose that SES New York is a client of my agency. SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. Now we've added YouTube search data going back to 2008, making it another great tool to look at...
Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing campaigns in Follow, Reach, Convert: Smart Retargeting/Remarketing on Day 3.
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
One of the most compelling reasons is because their marketing team, agency and/or consultants have convinced them that being social is required to compete. My January Search Engine Watch post covered how Google Analytics has integrated social media...
Whether each channel is managed by a different user, a separate agency or by the same team, this continuity in data and workflow ensures smoother and more reliable work. The ability to see paid search, display and social marketing data, for example...
Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot of the things we need to make our lives easier.
This management and employment philosophy has been around since the early 1990s, but it has recently become a really hot topic in the marketing agency world. However, this agency structure can turn into a complete mess if not pursued properly.
Dara Nasr, Head of Agency Sales, Twitter, will give the morning keynote, Maximising Realtime Marketing Opportunities and Transmedia Storytelling. I should disclose that SES London 2013 is a client of my agency.
It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required - all search and digital marketing professionals working in an agency or in-house. It’s the best method of getting a true understanding of...
When I first started speaking I was working for a small agency with four other people. This doesn’t mean that you can’t make changes, should it need further refining, or should some new data or news become available that would be of value to the...
For in-house SEO personnel, business development folks, agency teams and individual online marketing shops, the start of 2013 may bring the worst kind of New Year’s resolution: smaller budgets, contract renegotiations or more discussion around the...
