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  1. Target Adds Product Search to App in Time for Black Friday

    The app is powered by Point Inside, which unifies data across Target's 1,801 stores to provide search results. This year, Target has made the whole process much easier with the release of new features on its mobile app, including product inventory...

  2. A Quick Start Guide to Schema – Your Competitive Edge

    To add schema, you simply create tags according to the schema.org category for the data you’re tagging. You don’t need to constantly go back and forth between your HTML code and Google’s schema documents because Google has created a Structured Data...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Leverage first-party data to segment messaging to specific audience types. Search marketers could learn a thing or two from social gurus, too. With the festive shopping season getting into full swing, search marketers have been busy concatenating...

  4. How Can SEOs Sell "Shiny, Sexy" Search?

    Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make [clients’] lives better. When Saify’s team shared that search data with HTC’s product development team, the brand was able to satisfy...

  5. Using Analytical Analysis to Help Improve Conversions

    The first step in finding reason from the analytical data is realizing that your site users fall into several groups. While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data...

  6. Writing Your Way to the Top of Search and Social Results

    If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do share it with them! Provide writers with data such as targeted keyword phrases and trending hashtags that can help...

  7. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. During the walk stage, your data analytics should be complete enough to help you identify...