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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What happens to the syndicated data if we stop working with [VENDOR NAME]? Can we update the data that lives on those pages? Data Management Describe how we would submit our data to [VENDOR NAME]? Which data aggregators does [VENDOR NAME] partner...

  2. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Search: The user completed a search within your app. Share: The user has shared something within your app via a social...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Extracting social data is relatively straightforward and will help you paint a true picture of your audience. Before you even begin to look at what data may be out there from a search perspective, it's important you get inside the head of those you...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It’s hard to say, but the data reveals that something was going on. If you implement ABR today, you'll have fresh data to analyze tomorrow. They can promote and highlight the content on their site (so it can still be valuable for users), but it won...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    He claimed the debts had long been resolved, and the Google link to this outdated information had violated his data protection rights. This ruling, along with another landmark ECJ privacy case that threw out Europe's data retention directive...

  6. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.