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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. During the walk stage, your data analytics should be complete enough to help you identify...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    I also don’t need to tell you just how much data we have to deal with today. The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Pair that with data on trending topics over time, and what’s...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. They use different keyword phrases or search strings to link back to the same site. Since the days of Web 1.0, there have been many tactics that...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. While it appears there was a decrease in 2014, the correlation between search and social is still very high.

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If you think about our search capabilities we have a great data set of topical information about topical tweets. If the sentiment around this latest feature is any indication of how some will react to change on Twitter, the social platform may have...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. New data coming from BrightEdge’s Data Cube analysis reveals...