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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. New data coming from BrightEdge’s Data Cube analysis reveals more about...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  3. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.