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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  2. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    These templates are created by Analytics gurus and can help you dig into data not provided in the standard reports. Step 4: View the Data, Look for Insights, t available in the standard reports. What if you could map advanced Analytics users...