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  1. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    These templates are created by Analytics gurus and can help you dig into data not provided in the standard reports. Step 4: View the Data, Look for Insights, t available in the standard reports. What if you could map advanced Analytics users...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. Amazon reports that only 10 to 20 percent of...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The ability to create custom reports, allows us to parse that data in a user-friendly format. Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data. The tricky part is extracting the most useful data...

  5. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...